Charles Schwab, one of the largest brokerage firms in the United States, is preparing to dive deeper into the digital asset world. The firm, managing over $10 trillion in assets, has announced plans to introduce spot crypto trading within the next 12 months, aiming to meet surging investor demand and evolving regulatory landscapes.
🚀 Schwab’s Crypto Vision: Trusted and Direct Access
CEO Rick Wurster confirmed during Schwab’s 2025 Spring Business Update that the firm is on track to roll out direct spot crypto services, aligning with expected regulatory developments. This will complement Schwab’s existing offerings of crypto-linked ETFs and Bitcoin futures, significantly expanding access to digital assets.
“We are hopeful that regulatory changes will open the door, and we aim to be fully ready when that happens,” said Wurster.
Schwab’s move follows a 400% surge in traffic to its crypto-related web content — a strong indicator of rising interest from both current and prospective clients. Interestingly, 70% of this traffic comes from potential new users, indicating widespread demand for a trusted platform to enter the crypto market.
📈 Competitive Edge: Going Head-to-Head with Robinhood and Webull
Schwab’s entry into the spot crypto arena could shake up the competition, especially platforms like Robinhood and Webull, which already offer direct crypto trading. With Schwab’s well-established brand, robust infrastructure, and regulatory reliability, the company is positioned to attract cautious yet curious investors seeking safer exposure to crypto.
Wurster emphasized:
“People want crypto access through a firm they trust. That’s the value Schwab brings — capabilities, custody, and confidence.”
🤝 Strategic Expansion with Trump Media’s Truth.Fi
Earlier this year, Schwab partnered with Trump Media and Technology Group (TMTG) to develop a new financial services arm, Truth.Fi. This venture plans to offer a wide suite of investment products including:
- ETFs
- SMAs (Separately Managed Accounts)
- Bitcoin and other crypto-linked investments
With a committed $250 million investment already in play, the focus will also support American-centric industries, including manufacturing and energy, reflecting a shift towards “Patriot Economy” investing.
✅ Summary
Charles Schwab’s plan to launch spot crypto trading within a year marks a major leap for traditional finance entering Web3. With established trust, regulatory alignment, and strong user interest, Schwab could become a dominant force in crypto investing for mainstream audiences.
